It’s the age of internet, and any business that refuses to realize the importance and doesn’t work on its online presence will fail to survive and thrive. On the other hand, those who are smart enough to take the first movers advantage will continue to reap the benefits for a long time to come.
I am writing this post to guide small businesses like massage and spa treatment centers on how to market their business online.
Get a Website:
The first requirement is to get a website. It might sound strange, but there are many body massage singapore businesses that doesn’t even have a website. To be honest, getting a website for your business doesn’t cost much, and there really is no reason to keep doing business without a website. Your massage business website will be your face in the online world, without a website, you don’t even exist on web.
Optimize it for Search Engines:
I am not asking you to get obsessed with SEO and rankings, but online marketing starts from search engine optimization. Local businesses, like massage and spa parlors don’t really need to spend thousands of dollars on SE Optimization. Still, you need to optimize your website so that search engines can understand the nature of your business i.e. massage service, and when some of your potential customer searches for best massage in singapore, your website can be presented to them.
I don’t need to tell you about the widespread use and popularity of Facebook. But it’s not enough to have a page on Facebook. Once you have created a page for your massage and spa business, spend a little on Facebook advertising and reach out to your target audience.
Let’s say, anybody between 25 – 60 years of age, and who is employed at a good post in Singapore, can be a potential customer. Now, you can reach the audience based on similar demographics at really affordable prices.
Search on Google and you will find some general review websites, as well as some dedicated websites for massage and spa centers. Needless to say, you need to encourage your satisfied clients to submit a review on these websites. You can also get in touch with these websites to see if they have an advertising option.
Knowing the basics of online marketing is important, so that you won’t be duped, but you don’t necessarily need to do it all on your own. It’ll save you a lot of time if you can hire an expert to do this for you.